Another example what you can do with your Iphone, but this is impressive! ‘Parrot’, a french company based in Paris, developed a solo and multiplayer game in augmented reality game. A flying wifi Quadricopter! Have a quick look on their current video.
Augmented reality has made for some uniquely enhanced objects and applications of late, from meta-iPhones to music videos to new experiments in print publishing.
Enter Adidas and its take on AR technology: augmented reality footwear. The Originals AR Game Pack is a series of five shoe styles that will have an AR code built in to the tongue. When held in front of a webcam, the code will unlock access to an area on Adidas’s website with a series of interactive games in which your shoe actually becomes the game controller. (Read more on mashable, by Barb Dyward)
Comedian Jon Benjamin presents: A guy named Mark David finds VHS tapes in his attic filled with 1980 cable access gold. This one’s about technology.
Hey, found a very interesting interview with Scott Monty, head of social media at Ford Motor Co. He explains why Ford created the “Social Media” position. And what is so relevant of social media. Yesterday I had a wonderful chat with Martin Meyer-Gossner which we talked exactly about the same thing. Just listen!!!
One of the most interesting but under-appreciated processes in building a web site is the amount of testing that goes on to figure out exactly what should go where. Many startups rely on A/B testing as they roll out new features, and the big guys — namely very popular sites like Google and Facebook — conduct extensive usability studies that can involve interviews, eye monitoring, and more. Today YouTube has revealed
some of the action that goes on behind the scenes as it continues to tweak its all-important ‘Watch’ page — the site you see when you’re actually viewing a video on YouTube. (via techcrunch, by Jason Kincaid)
Kraft Foods Inc. will allow consumers to choose the name of its new, milder version of Vegemite after a storm of complaints from Australian consumers led it to scrap plans to call the spread iSnack2.0.
After receiving 48,000 suggestions to its Web site, consumers can choose from Cheesybite, Creamymate, Smooth, Snackmate, Vegemate and Vegemild, Simon Talbot, Kraft’s corporate affairs head for Australia and New Zealand, said in an e-mailed statement today. The winner will be revealed Oct. 7. (via bloomberg, Robert Fenner)
This is pure creativity. Some mates make art in their backyard. Moving graffiti from ground to wall over windows and back. Just awesome. Really great stuff.
(via blublu)
Advertising agencies around the country are trying to figure out social media. How do we do it? How do we sell it? Do we have to?
The answer is probably yes, you do have to if you want to continue to offer a full range of marketing services to your clients, and bill appropriately. Some agencies are doing a good job adjusting, hiring smart social media thinkers and getting smart about social media quickly. Others are still cocking their head sideways like a puppy trying to figure out a vacuum cleaner.
Sadly, many ad agencies never figured out Interactive, let’s call it Web 1.0. Now you add a layer of Web 2.0 or social media on top of that and many agencies and their respective creatives (art directors, copywriters, designers) and clients services folks are rendered dumb struck at the thought of all things digital. (via ’socialmediaexplorer’ Sept 21th, 2009 | by Jason Falls)
Facebook and Twitter see the highest adoption rate in social media marketing while customer reviews rank No. 1 for increasing sales and customer engagement, according to a study released Wednesday.
Retailers are revving up their social media marketing efforts as the past six months show aggressive adoption of the emerging trend with Facebook and Twitter leading the way, according to the report, “Community and Social Media Study,” conducted by the e-commerce consulting firm the e-tailing group and online customer review firm PowerReviews.
The findings come at a time when recession-strapped companies are increasingly looking to social media marketing as a more affordable way to promote their products and services as compared to standard online advertising, and as interactive marketing overall gains purchase on traditional offline advertising. (via www.internetnews.com’ Sept 17th, 2009 | by Michelle Megna)
I hope this is one of those resources you print out pin to your desk, and share with others. This is the core theme of this blog, the balance needed for successful web endeavors in organizations.
I originally posted this diagram in 2006, then updated it in 2007, and it’s time to revisit the core structure of the goals and challenges of a Web Strategist, especially as I reset as I change roles.
Who’s a Web Strategist? In a company, they often are responsible for the long term vision of corporate web properties. At a web company where their product is on the web, they’re often the product manager or CTO. Regardless of role, the responsibilities are the same, they need to balance all three of these spheres, and make sure their efforts are in the middle of all three. (via ‘web-strategist.com’ Sept 14th, 2009 | by Jeremiah Owyang)
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