about
What about ted paulson?
Can you just introduce by yourself?
Tp.: We are a multidisciplinary team of strategists, programmers, designers and artists. Our focus
is creating web strategy and commercials for brands, especially finding solutions in connecting
websites to consumers and social networking .
That is why we describe ourself as a brand and commercial socializer.
Can you describe your mission as a brand & commercial socializer ?
Tp.: Our mission is creating marketing and design strategies with short- or long-term relationships
between brand and community users.
Nowadays, we believe that community users are more than just consumers. They become important
as a medium. That means they share recommendations, critics or new impulses with friends. ,
while at the same time ‘socializing’ the brands, products or services. In fact it is an another way of
distribution. Whether big or small brands, this can be taken as a fantastic chance for them to get
people talking about their brand globally.
You mentioned that the community user is becoming important as a medium. Can you tell us
more about that?
Tp.: Community Users want to talk about something. They want to participate in something.
Creativity and communication is therefore immensely important. We think those factors to be at
the core of any brand. Without any dialogue with the users you will be lost in the digital lifestyle.
We, the users, decide what we want to talk about and whether it is worth talking about or
not.
And what is your role?
Tp.: Brand & Commercial Socializing, comprehensive forms of business interaction with a creative
discipline, commences with a strategy to find an effective solution to creating content and infiltrating
this into social networks.
We work with our clients as partner in order to understand short- and long-term business objectives
and thus communicate a brand through advertising, interactive and experiential marketing.
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Armin Towfigh Nia // ted paulson
Armin won‘t often admit that in 1985 he was wearing NIKE Air Jordan. One of the first in
Germany. His mother brought him those shoes straight from Portland/Oregon. Although his
shoes were too big for him he wore them for one reason `Look, how cool I am!’
In retrospect that was his first brand experience. A pure emotional moment! A raw form of
socializing.
Still he is addict it to brands and he is convinced that he is not the only one. Socializing with
people about products, brands or just anything is fun to him. Currently he is consulting for
clients via socializing a brand or creating commercials as well as concepts.
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Sonja Markovic // ted paulson
Design & Architecture is her passion. Always looking for inspiration and trends. 1993 she
commenced studies in Communication Design at FH Wiesbaden/Germany. Three years later she
founded SamArt – visual thinking. Since then she has worked for several brands from the
areas of Automobil, Architecture, Fashion and Games Industry.
Her expertise lies in the combination and interaction of brands. She was responsible for the
exhibition booth of Take2 in Leipzig / Germany at the Games Convention 2003, as well the last
project for which she developed the online presentation of Sportswear International/Italy.