Another example what you can do with your Iphone, but this is impressive! ‘Parrot’, a french company based in Paris, developed a solo and multiplayer game in augmented reality game. A flying wifi Quadricopter! Have a quick look on their current video.
Augmented reality has made for some uniquely enhanced objects and applications of late, from meta-iPhones to music videos to new experiments in print publishing.
Enter Adidas and its take on AR technology: augmented reality footwear. The Originals AR Game Pack is a series of five shoe styles that will have an AR code built in to the tongue. When held in front of a webcam, the code will unlock access to an area on Adidas’s website with a series of interactive games in which your shoe actually becomes the game controller. (Read more on mashable, by Barb Dyward)
One of the most interesting but under-appreciated processes in building a web site is the amount of testing that goes on to figure out exactly what should go where. Many startups rely on A/B testing as they roll out new features, and the big guys — namely very popular sites like Google and Facebook — conduct extensive usability studies that can involve interviews, eye monitoring, and more. Today YouTube has revealed
some of the action that goes on behind the scenes as it continues to tweak its all-important ‘Watch’ page — the site you see when you’re actually viewing a video on YouTube. (via techcrunch, by Jason Kincaid)
Kraft Foods Inc. will allow consumers to choose the name of its new, milder version of Vegemite after a storm of complaints from Australian consumers led it to scrap plans to call the spread iSnack2.0.
After receiving 48,000 suggestions to its Web site, consumers can choose from Cheesybite, Creamymate, Smooth, Snackmate, Vegemate and Vegemild, Simon Talbot, Kraft’s corporate affairs head for Australia and New Zealand, said in an e-mailed statement today. The winner will be revealed Oct. 7. (via bloomberg, Robert Fenner)
This is pure creativity. Some mates make art in their backyard. Moving graffiti from ground to wall over windows and back. Just awesome. Really great stuff.
(via blublu)
Highly engaging, personal interactions between company and consumer don’t come naturally to the Internet, an inherently one-to-many medium. But Ford Motor Co., working with New York-based design and technology studio Firstborn and agency Team Detroit, may be poised to change that perception with a digital marketing campaign promoting the automaker’s 2010 Mustang.
The newest version of this legendary muscle car has been hailed as one of the most customizable vehicles in the world. In fact, the 2010 model features 9,224 possible accessorizing combinations, according to Ford. With its launch marketing, Ford sought to highlight this unprecedented customizability while making an emotional connection with consumers.
“This is about creating buzz and … a desire for the new car because of what you can do to make it your own,” said Scott Kelly, digital marketing manager for Ford/Lincoln Mercury.(via btobonline Sept 14th, 2009 | by Amy Syracuse)
Many banks have started using social websites to help them with everything from healing the financial industry to promoting their latest credit cards. By embracing the most popular tools available, the industry has also been embracing the best of what social media culture has to offer, and smaller, community banks seem to be leading the charge when it comes to social media innovation.
This post profiles some U.S. banks that have used social media in their marketing and communications plans in some interesting and successful ways. These banks have tapped into the root of what social media means to the community, enjoying success in the way of returning real value for their institutions. (via Mashable Sept 11th, 2009 | by Lon S. Cohen)
The update web „2.1“
We see radical change in trade for the year 2009. One could easily get the impression that the advertising and media landscape are in for some serious trouble this year. Looking at the current numbers from studies of MediaEdge it is getting more and more difficult maintaining brand exposure via classical communication channels. At the same time there has been an immense increase in the usage of social platforms compared to the previous years.
The customers determine the selection of brands, which form of entertainment and which service they want to have. They thus force companies to become more authentic. Conversely one could get the impression the advertising world is dissolving into nothingness. Therefore Social Commerce is experiencing a new dawn, not to a small degree because of social networks such as Facebook, Youtube, Twitter and CO. with all their power to connect to our consciousness.
And herein lies the very problem. Brands as well as media companies are in fact clueless as to how they can use the power of networks for their own benefit. A mere Facebook page here or a few Twitter notifications there, will not make the cash registers go wild! Social networking is a skill to be learned. 
Customers, (being far more street-wise) are way ahead of companies. Half-hearted attempts are immediately laid bare. The dreadful result being that a brand is disconnected from their target community! The whole process, while at first glance appearing to be simple, is not a quick, fast, slapped together solution, rather it needs careful planning and consideration.
News Corps sees a new monetizing channel for MySpace. They hope to transform “into a stronger online videogaming platform”. If this plan really helps to compete against Facebook. I doubt a little bit. Indeed there are too many gaming platforms with big experiences. Without a partner it could be a very narrow path for myspace! Read more, what they have in their mind.
Facebook Connect is an exceptionally useful technology for web developers. Not only can they offer Facebook (
) users one-click registration and sign-in, but by accessing profile and social graph information, Facebook Connect gives developers a way to create a richer experience for their visitors and gives publishers a brand new promotional channel.
In January, we brought you a list of 10 great Facebook Connect implementations, and developers across the web have been busy since then coming up with new and innovative ways to integrate with Facebook. So below is a list of 10 more great implementations of Facebook Connect that stand out for their creativity, their usefulness, or their seamless integration. (via mashable July 21st, 2009 | by Josh Catone)
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