Facebook, Twitter and Social Media Marketing
Facebook and Twitter see the highest adoption rate in social media marketing while customer reviews rank No. 1 for increasing sales and customer engagement, according to a study released Wednesday.
Retailers are revving up their social media marketing efforts as the past six months show aggressive adoption of the emerging trend with Facebook and Twitter leading the way, according to the report, “Community and Social Media Study,” conducted by the e-commerce consulting firm the e-tailing group and online customer review firm PowerReviews.
The findings come at a time when recession-strapped companies are increasingly looking to social media marketing as a more affordable way to promote their products and services as compared to standard online advertising, and as interactive marketing overall gains purchase on traditional offline advertising. (via www.internetnews.com’ Sept 17th, 2009 | by Michelle Megna)
[...] to online. One big reason is the massive adoption and hype around Facebook, Twitter an the likes. A paper called “Community and Social Media Study” shows that customer reviews rank No. 1 for [...]