Another example what you can do with your Iphone, but this is impressive! ‘Parrot’, a french company based in Paris, developed a solo and multiplayer game in augmented reality game. A flying wifi Quadricopter! Have a quick look on their current video.
The update web „2.1“
We see radical change in trade for the year 2009. One could easily get the impression that the advertising and media landscape are in for some serious trouble this year. Looking at the current numbers from studies of MediaEdge it is getting more and more difficult maintaining brand exposure via classical communication channels. At the same time there has been an immense increase in the usage of social platforms compared to the previous years.
The customers determine the selection of brands, which form of entertainment and which service they want to have. They thus force companies to become more authentic. Conversely one could get the impression the advertising world is dissolving into nothingness. Therefore Social Commerce is experiencing a new dawn, not to a small degree because of social networks such as Facebook, Youtube, Twitter and CO. with all their power to connect to our consciousness.
And herein lies the very problem. Brands as well as media companies are in fact clueless as to how they can use the power of networks for their own benefit. A mere Facebook page here or a few Twitter notifications there, will not make the cash registers go wild! Social networking is a skill to be learned. 
Customers, (being far more street-wise) are way ahead of companies. Half-hearted attempts are immediately laid bare. The dreadful result being that a brand is disconnected from their target community! The whole process, while at first glance appearing to be simple, is not a quick, fast, slapped together solution, rather it needs careful planning and consideration.
News Corps sees a new monetizing channel for MySpace. They hope to transform “into a stronger online videogaming platform”. If this plan really helps to compete against Facebook. I doubt a little bit. Indeed there are too many gaming platforms with big experiences. Without a partner it could be a very narrow path for myspace! Read more, what they have in their mind.
Sometimes systems need a reboot in order to run better. And that is the reason why we thought to reboot not only our website, but also our company strategy. This gives us a great opportunity to think about where we came from, where we are and where we want to go.
The first announcement is that our Partner agency ‚ “SamArt’” is joining our company and this is something we are very proud of. Now even more design and brand experience is under one label, while different multidisciplinary influences are expresses with one voice.
The consequence is that we are not only an agency of branded entertainment but rather a brand and commercial socializer. We love to connect and be connected. Ted Paulson is passionate about embedding brands, products, spaces and services, while thinking in digital, experimental and classic channels.
We conceive strategies focused more on a sharp impact than on one wide mass blast.
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